Think of GTM as a central hub for all your marketing tags. Instead of directly embedding each tag into your website's code, you install a single GTM code snippet, and then manage all your tags within the GTM interface.

Google Analytics 4 (GA4) has ushered in a new era of data measurement and analysis, empowering businesses to gain deeper insights into user behavior and drive better decision-making. If you're new to GA4 or looking to solidify your understanding, this guide will cover the fundamentals to help you get started.